Customer service is vital to your business because it’s key to retaining customers and receiving more value from them. Companies that provide positive experiences for their buyers dramatically impact their growth and cultivate a loyal customer. This can lead to customers referring your business to friends and colleagues. When your customers are satisfied with their service, they are more understanding if their product breaks and are less sensitive to price increases. Customer retention is cheaper than customer acquisition. “Ultimately, investing in customer service can decrease your churn rate, which decreases the amount you must spend on acquiring new customers and decreases the overall CAC.” (https://blog.hubspot.com/service/importance-customer-service.)
Your customer service represents your reputation, image, and values. Your customer service team is your direct connection to your customers. Putting yourself in your customers’ shoes keeps your interactions human. Would you be pleased with the service you’re providing to your customers? Keep that in mind the next time you interact with your customers.