A strategy is a framework that defines how you will reach the goals and objectives of your business. A strategy establishes the long-term direction and scope of an organization. It identifies and communicates a business’s position and determines how their resources and skills can create a competitive advantage. For each of your strategies, a set of specific goals should be designed to measure your progress and make any necessary tweaks.
Simply put, strategies can be defined as: “Determining how we are going to win in the period ahead.” (https://www.mindtools.com/pages/article/what-is-strategy.htm)
A goal, on the other hand, is a measure of progress which supports your strategies. A goal decides what your business wants to accomplish as an end result over a specific period of time. It directs the business in the right direction and helps the company understand whether their firm is heading toward success or not.
Simply put, goals can be defined as: “Goals provide the business with a structured framework.” (https://www.itsguru.com/difference-goal-objective-strategy-plan/)