Brand measurement provides a snapshot of your brand’s position relative to your competition’s. It highlights your brand’s strengths, opportunities, and need for improvement. When conducted consistently over time, brand measurement serves as a tool for evaluating changes in brand image and diagnosing category trends. Why measure? The overall goal for is to provide an ongoing view of your brand’s health and competitive strength to better inform decisions for driving business and brand value growth. How do you measure? You can achieve brand measuring by performing surveys, analyzing your website traffic, looking at your search volume data, and using effective social listening. Brand awareness is the basis on which you build a successful marketing strategy. Increasing the number of consumers that are able to recall your brand is the key.