Simply put, a marketing funnel describes your customer’s journey with you from the initial stages (when someone learns about your business) to the purchasing stage and beyond. The funnel lets you know what your company needs to do to influence your customers at each stage of the journey. By evaluating your funnels, you can drive greater sales, more loyalty, and stronger brand awareness.
The “AIDA” model highlights the stages of a customer’s relationship with a business. This model indicates that every purchase involves:
Awareness: The potential customer has a certain need, is aware of it, and knows your product or service.
Interest: The potential customer shows interest in your product or service.
Desire: The prospect has the need to buy your product and begins to evaluate your brand.
Action: The prospect decides to purchase.
In the marketing funnel, your main goal is to attract potential customers. You’re focusing on a broad audience and trying to convince them that your services and products are the best choices for their needs. Setting up your funnel begins with a thorough investigation of your potential customers, how you can reach them, and how your product or service can help them. Then, it’s important to determine which phases your customers go through and with which communication you can respond to them.