Author: karinashadeed

The Use of Persuasion in Marketing

Psychology and persuasion play a significant role in marketing and business success. Marketers have the power to capture the public’s attention, influence the undecided, and motivate purchases. The science behind influence comes from social psychology. With research, trial and error, and reading psychology books such as Books and Influence: Influence: The Psychology of Persuasion by Robert Cialdini, we […]

Why Excellent Customer Service is Important to Your Business

Customer service is vital to your business because it’s key to retaining customers and receiving more value from them. Companies that provide positive experiences for their buyers dramatically impact their growth and cultivate a loyal customer. This can lead to customers referring your business to friends and colleagues. When your customers are satisfied with their […]

What is an Omnichannel Customer Journey?

An omnichannel customer journey consists of significant interactions over multiple touchpoints between the customer and business during a point of sale and throughout the customer lifecycle. Building a seamless customer experience through an omnichannel customer journey that engages your prospect helps efficiently lead them through your sales funnel. Customers are more likely to choose a […]

What is Customer Lifetime Value and How Do You Measure It?

Customer Lifetime Value represents how “valuable” a customer is to your company in an unlimited period. This metric helps marketers understand a reasonable cost per acquisition. This measurement is particularly significant for businesses with subscriptions or membership-based companies. The CLV is a crucial metric as it costs less to keep an existing customer than it […]

What is Omnichannel Marketing?

As opposed to multichannel, which begins with the company and moves outward to channels, omnichannel starts with the customer and interacts between channels for a seamless user experience across the buyer’s journey. Omnichannel uses all of your channels to create one integrated experience for your customers. This includes traditional and digital channels, point-of-sale, and in-store […]